Benefits
Here are just some of the benefits of using a breadcrumbs on your site.
Convenient for users
Breadcrumbs are used primarily to give users a secondary means of navigating a website. By offering a breadcrumb trail for all pages on a large multi-level website, users can navigate to higher-level categories easily.
Reduces clicks or actions to return to higher-level pages
The goal here is to have site visitors not use the browser’s “Back” button or the website’s primary navigation to return to a higher-level page, users can now use the breadcrumbs with a fewer number of clicks.
Doesn’t consume a lot of screen space
The breadcrumbs on the Web Theme are small in size, horizontally oriented and plainly styled so they don’t take up a lot of space on the page. The benefit is that they have little to no negative impact in terms of content overload, and they outweigh any negatives if used properly.
Reduces bounce rates
Breadcrumb trails can be a great way to entice first-time visitors to peruse a website after having viewed the landing page. For example, say a user arrives on a page through a Google search, seeing a breadcrumb trail may tempt that user to click to higher-level pages to view related topics of interests. This, in turn, reduces the overall website bounce rate, which is a metric used in Analytics tools to represent the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
