Last Updated: 03/10/2021 - 18:07

What Should Not Change

To keep within university brand compliance, we recommend sticking with the following design implementations and not customizing them further.  

Utility Bar Design

The utility bar must include:

  • The University of California, Santa Barbara link

Header and Column Spacing

The 12 column width with predefined spacing of 15px on each side of the columns is fixed. Styling of the predefined text header spacing and spacing between other elements defined within the web theme styling should not be altered.


Primary Navigation Styling

The simple navigation structure and design is created to work for all device sizes and optimizes the screen real estate.


Footer background color

Footer background must remain navy color with white text


Wordmark in footer

This space is reserved for a UC Santa Barbara branded primary wordmark, available for download via the UC Santa Barbara Visual Identity page.


Sub-Footer Content

The copyright link, terms of use link, and website accessibility link are permanent features for all sites and are required by UC Santa Barbara.


Base Colors and Fonts

Digital color palette

The color palette options are limited to the color swatches defined by the Visual Identity and meet the AA standards for acceptable contrast colors. The color palette is available for the following fields on the back end:

  • Title background color
  • Overlay Background Color
  • Background Color (for blades)
  • Border Color (for columns and blades)

primary colors

Link color

The default link color is blue. The color should be modified to ensure enough contrast with background color and meet accessibility guidelines.

 

Web fonts

The approved web fonts are Avenir (below) and Produkt.  

university marks

Learn more about UCSB Web Fonts